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Get Top Rankings on Google With This POWERFUL Strategy!

April 2, 2012 by Gina Gaudio-Graves  
Filed under Marketing Tips

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Reserve your seat now at…

—> http://www.askggg.com/bloggingwebinar

and plan on attending the 2nd of an 8-part webinar
series on “Blogging Succcess!  How to Grow Your
Business Using a WordPress Blog! Webinar Series.

This week, on Thursday, 4/19/2012 at 10am, you’ll
learn “Get 1st Page Rankings on Google and Get
Traffic that Converts Like CRAZY!”

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Last week, I was looking at the Analytics for one of my students’ websites.  As we were looking at the pages of her site that get the most traffic, I noticed a very interesting trend…

Her highest traffic pages were all pages created by a WordPress plugin called “MyInstantGlossary”.

MyInstantGlossary is a “set it and forget it” WordPress plugin.

You simply identify each keyword you want to rank well for in the search engines.  Then, you add each keyword to the Glossary as a “Term”.  For each term you define in the Glossary, you need to have the exact same word setup as a tag in WordPress, and then you need to attach that tag to the term in the Glossary.

Once you’ve defined all of your keywords in the Glossary, you then start putting up content (posts and pages) on your site that use the exact same word in the body of the content and as a tag.

Each and every time you use a term that’s in the Glossary in a post or a page, MyInstantGlossary automatically creates a link that goes from the term in your post to that same term in your Glossary.  The keyword that you mention in the content is used as the anchor text for the link.

Now, there are 2 parts to your Glossary…

First, there’s the list of all terms, arranged alphabetically.  Usually there are 10 to 20 terms on each page of the Glossary.  This is where the link in your post will be linked too.  It looks like this…

glossary-terms-list

For each term in the Glossary list, the actual word in the list will be clickable.  When you click the term in the glossary list, it will take you to the “Terms Page” for that keyword in the Glossary.  That “Terms Page” contains the term, the definition of the term, and a list of all the posts and/or pages that use that term.  It looks like this…

glossary-terms-page
The term at the top of the “Terms Page” then links to the “Tags Page” created by WordPress.

The link chain looks like this:

Term in POST —-> Term in Terms List —-> Term’s Page in Glossary —-> Tags Page for Term

In other words, MyInstantGlossary creates 4 level deep internal links every single time you use a word defined in your Glossary in any post or page.

Having a 4 level deep internal link is the equivalent of having 40 or 50 links that go from post #1 to post #2 (1 level deep internal link).

Since you need thousands of internal links, thousands of external links (links that go from your site to another site using the same keyword), and tens of thousands of inbound links (or backlinks) to get high Page Rank and substantial organic search traffic, having a series of 4 level deep internal links can allow you to get MUCH higher search engine rankings (and therefore more traffic!) easily!

Now that you understand what MyInstantGlossary does, let me continue sharing what happened last week…

As I was looking at the Analytics last week, I noticed that many of the top content pages on this site were the Terms Pages in the Glossary.

There were so many that it made me wonder what she was doing to cause that to happen.

When I asked why her Glossary Terms Pages were getting so much traffic, she explained that she had been doing things to get backlinks to her Glossary pages.

In other words, instead of doing comments on other people’s sites and linking them to a post, she was instead doing comments on other people’s sites and linking them to her Glossary Terms pages.

That was what was allowing her Glossary Terms Pages to get 1st page rankings on Google easily!

If that was the only result, it would be worth her effort!  But it got even better as I kept looking at the Analytics!

Not only was there more traffic to her site, that traffic was SUPER highly engaged!

In fact, her visitors were staying for more than 18 minutes!
They were viewing 14 to 15 pages per visit!

And, once they landed on a sales page, they were converting at… (DRUM ROLL PLEASE!) …

… 42% conversions!

Holy cow!  I had NEVER seen a sales page that had conversions that high before!

What caused such high conversions?  And, how can you duplicate it on YOUR site?

To understand why the conversions were so high, you’ll want to look at a MyInstantGlossary Terms Page.  For example, take a look at:

glossary-terms-page

The bulleted list on that page is a list of posts that use the term as a tag.

In the site’s Google Analytics, we looked at the new “Visitor Flow” to see how people were moving through the pages in the site.

Here’s what we found…

… Visitor goes to a Search Engine and types in a keyword.

… The keyword brings the person to the MyInstantGlossary terms page.  The term is then defined.  At the end of the definition, there’s a product recommended.  Then there’s a bulleted list of posts that talk about that keyword.

… Visitor clicks on post #1.  At the end of Post #1, the author recommends the same product listed at the end of the term’s definition in the Glossary.

… Visitor clicks the Back button in their browser and goes back to the Term’s Page in MyInstantGlossary.

… Visitor clicks on post #3.  At the end of Post #3, the author recommends the same product listed at the end of Post #1 and at the end of the term’s definition in the Glossary.

… Visitor clicks on the product and gets taken to its sales page.

… Visitor then hits the back button twice, and goes back to the Term’s Page in the Glossary.

… Pattern continues for 14 to 15 page views!

After the visitor reads 8 or 9 posts, visits the sales page a few times, and has a good understanding of the topic, he or she has stayed for an average of 18+ minutes!

If the visitor has gone through that much “stuff”, can you imagine how likely they’ll be to make a purchase at the end?

That’s exactly what was happening!

Here’s what I LOVE about this strategy…

It doesn’t require you to do anything more than you’re doing right now.

Just use the term’s pages in your Glossary in a slightly different way!

It serves the searchers better!

There is SO much “stuff” on the internet on any given topic, that it makes it “hard” for someone to find everything related to a given topic.  On the other hand, when you bring them to your Term’s Page and show them all the different articles on the topic, you’re helping save them time and frustration!

It allows you to serve Google better!

Google is actively looking for websites that serve their searchers better!  When they find one, they reward it with higher search engine rankings!  You’re helping Google accomplish their goal with this strategy and as a result, they’ll reward you with top search engine rankings!

A few days ago, I did a call with the members of MyInstantVideo that outlined this entire strategy step by step.  You can download the recording at:

http://www.askggg.com/migcall

Here’s what you need to do to apply this strategy to your business…

Step #1)  Research your keywords.  For each “high value” keyword that you want to rank well for on Google, create a short definition.  At the end of the definition, offer a product (whether your own or an affiliate product) that relates to the keyword topic.

Step #2)  Use all of your keywords as “Terms” in MyInstantGlossary.  Make sure that you have easy to read definitions that contain a call to action that leads to a resource.

—> If you don’t have the PRO Version of MyInstantGlossary, you can download it now at:

http://www.askggg.com/miglossary

Step #3)  Setup the “Settings” in MyInstantGlossary to have it automate adding an internal link to the first instance of any term used in a Post or Page.

In the free version of MyInstantGlossary, the plugin will create the Glossary for you, but it won’t add any links in your posts or pages.  You’ll have to do it manually.

In the PRO Version, you can choose from having every instance of a term in the Glossary linked from a post or page, or you can choose to have just the first instance used as anchor text for a link.  It serves your readers better to have the link appear only on the 1st occurrence.

Step #4)  Write 2 blog posts using each keyword you’ve included in MyInstantGlossary and allow the plugin to automatically link from the word in the post to the term in the Glossary.

Step #5)  Ping the Search Engines to each of your Terms Pages.  Use either www.pingoat.com or www.pingler.com to ping as many sites as possible!

Step #6)  Find 5 WordPress sites that use each keyword in a post.  Leave a comment on each of the 5 sites, making sure that you use the keyword in the body of the comment.  Link the comment back to the term in your Glossary and NOT to the posts that use that keyword.

Step #7)  Social bookmark both the Terms Page in your Glossary for each keyword and the 5 Comments you made on other people’s sites linking to each Term’s Page.

Just doing this process for 8 to 10 keywords would mean that you would have:

*  8 to 10 Terms Pages in your Glossary
*  16 to 20 articles (2 for each keyword) that each contain at least 1 internal link that is 4 levels deep (the equivalent of 1,000 internal links that are only 1 level deep)
*  100 backlinks from Comments you left on other people’s sites, meaning that you have a total of 100 backlinks to your Glossary Terms Pages.
*  50 social bookmarks linking directly to your Glossary Terms Pages times 7 social bookmarking sites for a total of 350 backlinks from social bookmarks
*  700 2-level deep backlinks from social bookmarking your 100 comments on 7 different social bookmarking sites.  (This is the equivalent of having about 14,000 backlinks that are only 1 level deep)

As you know, I’m always looking for ways of getting even more “LEVERAGE”.  As I thought about what you would have just from these 7 little steps, I realized that there was one thing that could give you LEVERAGE and get you even MORE traffic and MORE conversions!

The one thing that would let you get MORE leverage would be having every term in your Glossary converted to audio and to video.

That way you could also have an Audio Podcast containing the definitions of your keywords and another Video Podcast containing the definitions as well!

When I shared this with Steve Holmes, he instantly agreed!  That’s why he’s having his programmers add this function to MyInstantVideo right now!  In fact, it will be ready at the end of this week!

Each and every term in your Glossary will have a “Play Video” and a “Play Audio” button at the top of the Term’s Page.

All of the Videos will be put into a “Glossary Video Podcast”.
All of the audios will be put into a “Glossary Audio Podcast”.
And, the audios, videos, and text definitions will all be put into a “Glossary Multimedia Podcast”.

This means that your website won’t just have 4 RSS feeds like other MyInstantVideo enabled sites (1 from WordPress that contains the text and images of your posts, 1 from the Multimedia Feed, and then the 2 Podcast Feeds).

Rather, your website would have a total of 8 RSS Feeds instead!

If you simply submit your 8 RSS feeds to various RSS Directories each and every day, that means that you have a MUCH greater chance of dominating the search engines for your keywords!

That also means that much more traffic for your site!

But the biggest benefit is this…

If your Glossary feeds cause levels of engagement anywhere near the levels of engagement that happen from your Terms Pages themselves, then it really means that many more sales of whatever products you offer!

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To get started implementing this strategy for YOUR business, here’s what you need to do right now…

ACTION STEP #1)  Signup for MyInstantVideo and get MyInstantGlossary as a BONUS at:

—> http://www.askggg.com/mivbundle

If you already have MyInstantVideo, you can download MyInstantGlossary at:

http://www.askggg.com/miglossary

If you already have MyInstantGlossary, you can join MyInstantVideo at:

http://www.askggg.com/miv

ACTION STEP #2)  Download and watch the recent call where I outlined the entire strategy at:

http://www.askggg.com/migcall

ACTION STEP #3)  Install both MyInstantVideo and MyInstantGlossary and activate them for your site!

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Next week, I’ll be hosting a webinar that will again walk you through this entire strategy.  At the end, you’ll be able to get ALL your questions answered!

My suggestion is that between now and next week’s calls, you should get MyInstantGlossary and MyInstantVideo installed on your site.  Get your 8 to 10 keywords added to your Glossary — complete with definition and call to action for each term.

That way, on next week’s webinar, you’ll be able to get answers to any questions that come up for you as you work through the process!

Again, download your special MyInstantVideo Package that contains the BONUS of MyInstantGlossary PRO now at:

—> http://www.askggg.com/mivbundle

See you on the webinar next week!

To Your Abundant Online Success!

Gina Gaudio-Graves
“The JV Queen”
Dean & Founder, DirectionsU.com

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